About Us

Witch Hazel is a floral design studio and fragrance curator in Beacon, NY. We design flowers for weddings and events across the Hudson Valley, and we carry the fragrance and beauty brands you won't find just everywhere: clean, cruelty-free, and distinctive. Not mall brands. Not mass brands.

It started with flowers.

In 2019, our founder Jill Hilbrenner needed to focus on "something pretty, just for the hell of it" after being treated for early-stage breast cancer. (All good now, knock wood.) She started doing floral arrangements again — an old hobby — because it let her feel like a person and not a patient. That turned into a small gift offering, which turned into a shop featuring florals and botanical-inspired fragrances and beauty products.

Jill spent years on the creative teams at Chanel and Oribe Hair Care, and that eye runs through everything here.

In the Studio, we design florals for weddings and events in the Hudson Valley and beyond, and our work has been featured in The New York Times. We also press wedding bouquets into framed keepsakes and offer workshops in floral arranging, pressed flower art, and perfume making. You can book an appointment to visit our Beacon studio, a short trip from New York City.

On the Shelf, you'll find a tight curation of the best indie fragrances and beauty products. Our shop earned Best of Hudson Valley awards four times in three years.